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Maybelline at the Allure Lounge at Fashion Week

Maybelline is the official cosmetics sponsor of Mercedes-Benz Fashion Week.

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By: Jamie Matusow

Editor-in-Chief

Allure has once again created an insider experience at New York Fashion Week, The Allure Lounge at the Empire Hotel is ‘colored’ by Maybelline New York, the official cosmetic sponsor of Mercedes-Benz Fashion Week.

The Allure Lounge is open daily to the public on September 5 – 12 from 10:00 a.m. to 5:00 p.m. and gives guests the perfect place to take a break and get runway beauty looks in between shows.

A few highlights of the Allure Lounge, for all visitors: express makeovers and manicures by Maybelline New York; hairstyling by DreamDry; backstage runway footage; new products and samples; and an Instagram sweepstakes.

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